Embrace the Madness and you could win BIG at Chickie's & Pete's during the NCAA tournament!  It's easy, it's fun and you could win $100,000 just by clicking here!  Simply fill out your bracket, catch all the hoops action at Chickie's & Pete's and you could win a Sony 40 inch LCD HDTV, Free Beer for a Year (PA locations only, excluding the Airport, as permitted by law, sponsored by Coors Light), $10,000 or the Grand Prize of $100,000!